A digital assistant for the kitchen.

While I worked with product invention lab Handmade in 2017, grocery retailer Albert Heijn hired our team to explore the future potential of voice assistants.

I led a mixed team of physical/digital product designers that developed a fully-functional assistant prototype in under 12 weeks—prioneering work that eventuelly grew into the Google Assistant integration that Albert Heijn launched in 2018.

Full case study


Albert Heijn (Ahold Delhaize)

My role

Principal Product Designer

What I did