Bridging disciplines across product design and digital strategy.
As a seasoned design generalist, I help companies design their next big things—fundamentally grounded in a deep understanding of human behaviour, depth of skill in user experience design, and a strong sense for what makes a great product.
I'm comfortable leading multi-disciplinary teams, providing strategic direction, and generating high-potential product concepts—while being hands-on enough to design and prototype them into reality.
Below are the roles and activities that teams typically hire me for.
Successful products emerge at the intersection of customer needs and business goals.
I can help you explore product/market fit, establish a digital strategy, articulate success metrics, and translate them to tangible goals to inform product development.
- Emerging trend & market analysis
- Value proposition design
- Business goals, KPIs & OKRs
- Product roadmaps
Research & discovery
Many teams focus on delivering solutions without fully understanding the problem.
I can help you challenge assumptions and uncover insights, then turn them into elegant product and service concepts—increasing the chance you'll end up building the right thing.
- Customer research
- Design sprints
- Journey maps
- Service blueprints
Design & prototyping
At the end of the day, there's few things I find more rewarding than seeing a great idea come to life.
With 10+ years of experience in user experience design, I can move high-level concepts into detailed design and fully-functional prototypes with ease.
- Interaction & UX design
- Low- to high-fidelity prototypes
- Design systems
- Component libraries
Putting a prototype in front of real people helps to determine whether they see value in what you’re developing.
With a mix of qualitative and quantitative methodologies, I can help you validate product decisions and uncover flaws that would otherwise be shipped to customers.
- Customer interviews
- Usability testing
- Participatory design
Speaking, coaching & mentoring
Aside from consulting with clients, I enjoy speaking and writing about all aspects of digital product design.
I have previously been invited to speak at events across Europe, including UX Poland, the Dutch Design Week, and UX Scotland.
Also, I regularly coach and mentor design students at the Amsterdam and Utrecht Universities for Applied Sciences.