Bringing disciplines across product, business and design.
Once (somewhat optimistically) referred to as a Renaissance man, I‘m comfortable across across all stages of digital product development.
I have experience leading multi-disciplinary teams, providing strategic direction, and generating high-potential product concepts—while being hands-on enough to design and prototype them into reality.
To help you determine whether I might be a good fit for your project or team, here‘s some background about myself and how I work.
What it‘s like to work with me
I ask “Why?” a lot Understanding the problem I‘m trying to solve takes time: talking to customers and business stakeholders, or doing strategic analysis—not jumping straight into Figma or Framer. That may sound time-consuming and expensive, until you consider the (hidden) cost of not doing any of that, and shipping the wrong thing.
I speak business In many organisations, design and business are separate planets. This makes no sense, since design‘s ultimate role is to solve business problems. I like to collaborate with product management to articulate OKRs, business outcomes and hypotheses to inform product development.
I prototype everything Products are meant to be experienced. I‘m deeply familiar with modern prototyping frameworks—allowing me to bring to life anything from remote-controlled TV experiences to dynamic airline booking engines. This creates a (more) bullet-proof reference for development teams, and makes it easy to get early feedback from customers.
I‘m largely self-reliant As a seasoned design generalist, I don‘t need a lot of structure or guidance to do my work. I‘ll set direction, take ownership, make calls, meet ambitious deadlines, and get things done without a lot of supervision.
Where I worked before
Before going independent, I spent a decade working with global agencies and design studios. I got my hands dirty designing and prototyping digital products for a diverse range of clients and industries, before moving into senior design and leadership roles.
Principal product designer Handmade Amsterdam, 2017-2018
Creative lead Mirabeau (part of Cognizant) Amsterdam, 2016
Principal interaction designer Mirabeau (part of Cognizant) Amsterdam, 2015-2016
Senior interaction designer Mirabeau (part of Cognizant) Amsterdam, 2011-2015
Interaction designer Edenspiekermann Amsterdam, 2007-2011
What I do when not working
When off duty, you‘ll often find me racing my Bianchi Infinito road bike through the Dutch countryside, brewing specialty filter coffee, playing boardgames with my two kids, binging Scandi-Noir, or baking a loaf of homegrown sourdough.