Bridging disciplines across product, business and design.
I bring experience leading multi-disciplinary teams, providing strategic direction, and generating high-potential product concepts—while being hands-on enough to design and prototype them into reality.
To help you determine whether I might be a good fit for your project or team, here’s some background about myself and how I work.
What it’s like to work with me
-
I ask “Why?” a lot Understanding the problem I’m trying to solve takes time: talking to customers and business stakeholders or doing strategic analysis—not jumping straight into Figma or Framer. That may sound time-consuming and expensive, until you consider the (hidden) cost of not doing any of that and shipping the wrong thing.
-
I prototype everything I’m deeply familiar with all modern, AI-assisted prototyping tools, including v0, Lovable, Framer and Cursor. This allows me to bring to life anything from remote-controlled TV experiences to dynamic airline booking engines. This makes it easy to get early user feedback and creates a more bullet-proof reference for engineering teams.
-
I speak business In many organisations, design and business are separate planets. This makes no sense, since design’s ultimate role is solving business problems. I like to collaborate with product management to articulate OKRs, business outcomes and hypotheses to inform product development.
-
I’m largely self-reliant As a seasoned design generalist, I don’t need a lot of structure or guidance to do my work. I’ll set direction, take ownership, make calls, meet ambitious deadlines, and get things done without a lot of supervision.
Where I worked before
Before going independent, I spent a decade working with global agencies and design studios. I got my hands dirty designing and prototyping digital products for a diverse range of clients and industries, before moving into senior design and leadership roles.
-
Principal product designer Handmade Amsterdam, 2017-2018
-
Creative lead Mirabeau (part of Cognizant) Amsterdam, 2016
-
Principal interaction designer Mirabeau (part of Cognizant) Amsterdam, 2015-2016
-
Senior interaction designer Mirabeau (part of Cognizant) Amsterdam, 2011-2015
-
Interaction designer Edenspiekermann Amsterdam, 2007-2011
What I do when not working
When off duty, you’ll often find me racing my Canyon Endurace road bike through the Dutch countryside, brewing specialty filter coffee, playing boardgames with my two kids, binging Scandi-Noir, or baking a loaf of homegrown sourdough.
